Presley Gerber was an American model who became known both for his own work in the fashion industry and as the son of supermodel Cindy Crawford and businessman Rande Gerber. He began modeling as a teenager and built a career that included runway appearances, magazine work and campaigns for major international brands.
Gerber died on September 20, 2026, at the age of 27, according to the Los Angeles County Medical Examiner’s Office and his family’s representative. He died at a rehabilitation facility in Los Angeles. The cause of death had not been disclosed at the time of initial reports, and the family asked for privacy.
Who Was Presley Gerber?
Presley Walker Gerber was born on July 2, 1999, in California. He was the son of Cindy Crawford and Rande Gerber and the older brother of model Kaia Gerber.
Growing up in a highly recognizable family, Presley was exposed to the fashion and entertainment industries from an early age. However, he eventually established a modeling career of his own.
According to reports, Gerber began modeling as a teenager and signed with IMG Models. His early work quickly attracted attention because of his family background as well as his appearance and potential as a fashion model.
Presley Gerber’s Modeling Career
Presley Gerber made his runway debut at Moschino’s Los Angeles Resort show in 2016. Vogue reported at the time that he walked alongside established models and was beginning to embrace the fashion industry as his own career.
Over the following years, Gerber appeared in campaigns and fashion projects connected with several well-known brands.
His career included work associated with:
- Calvin Klein
- Celine
- Dolce & Gabbana
- Moschino
- Burberry
- Ralph Lauren
- Tommy Hilfiger
- Pepsi
- Omega
He also appeared in fashion publications and worked on projects involving his sister, Kaia Gerber.
Presley Gerber and Cindy Crawford
One of the most recognizable moments involving Presley Gerber came when he appeared alongside his mother, Cindy Crawford, in a Pepsi advertisement connected with Super Bowl LII in 2018.
The campaign recreated elements of Crawford’s famous 1992 Pepsi commercial, giving the mother and son an opportunity to appear together in a major advertising campaign.
Presley was also frequently photographed with his family at public events and fashion occasions.
Presley Gerber and Kaia Gerber
Presley and Kaia Gerber both followed their mother into modeling.
Kaia established her own successful fashion career and became one of the recognizable young models of her generation. Presley and Kaia also appeared together in fashion-related projects during their teenage years.
In 2026, Kaia spoke publicly about her brother and the challenges their family had experienced. Her comments brought renewed attention to Presley’s personal struggles and his efforts to speak openly about mental health.
Presley Gerber’s Mental Health Advocacy
In later years, Presley Gerber increasingly discussed mental health and his own experiences.
He created a social-media series called “Mental Health Mondays”, using his platform to encourage more open conversations about emotional well-being and personal struggles.
Reports also noted that Gerber had spoken publicly about depression, substance abuse and rehabilitation.
His willingness to discuss difficult personal experiences became an important part of his public story beyond modeling.
What Happened to Presley Gerber?
Presley Gerber died on September 20, 2026, at a rehabilitation facility in Los Angeles. The Los Angeles County Medical Examiner’s Office confirmed his death, while a family representative asked the public to respect the family’s privacy.
As of the initial reports, the official cause of death had not been disclosed.
Because this is a developing story, additional information could become available from the family or authorities.
Presley Gerber’s Legacy
Presley Gerber’s public life included much more than his connection to Cindy Crawford. He developed his own career in fashion, worked with major brands and eventually used his public platform to discuss mental health.
His story also reflected the pressures that can accompany growing up in a famous family while trying to establish an independent identity.
His modeling career, family relationships and openness about personal struggles have all become part of the public record surrounding his life.
Frequently Asked Questions
Who was Presley Gerber?
Presley Gerber was an American model and the son of supermodel Cindy Crawford and businessman Rande Gerber.
How old was Presley Gerber?
He was 27 years old when he died in September 2026.
Who are Presley Gerber’s parents?
His parents were Cindy Crawford and Rande Gerber.
Who is Presley Gerber’s sister?
His younger sister is model and actress Kaia Gerber.
What was Presley Gerber known for?
He was known for his modeling career, work with fashion brands and his family connection to Cindy Crawford. He also became known for speaking publicly about mental health.
What happened to Presley Gerber?
He died on September 20, 2026, at a rehabilitation facility in Los Angeles. The cause of death was not immediately disclosed.
Disclaimer: This article is based on information publicly reported as of September 22, 2026. Details surrounding Presley Gerber’s death may change as additional information becomes available.
